Online Video Marketing

For big businesses and brands, we are not fans of creating interruptive spots for online video advertising. But these spots aren't going away anytime soon. And for individuals and small businesses that don't have the money to launch a brand content platform or robust video program, creating a spot and distributing it online has become easier and cheaper than ever.

Over the years, a number of online companies have emerged that offer prepackaged video ad offerings for both online and television placements, such as Spot Runner, Visible World, Additall, and EZ Show, to name a few. Individuals who don't already have content can build a campaign from scratch using online editing tools and asset libraries. From there, each company also offers a varying degree of self-service tools and professional assistance to help build a marketing strategy, distribute the campaign, and track it across multiple networks.

People who have already produced video content can simply upload their existing spots and use available online editing tools for basic versioning. But most likely the campaign building, tracking, and optimization tools will be most useful.

Prices vary, and it's worth looking into each company's offering to see what best meets your needs. To give you an idea: placing a video on Spot Runner that will air on a targeted local network starts around $2,000. Not bad when you think about how much a TV spot and media buy normally cost.